Ultra-Concentrated blend of alkaline stable anionic and nonionic surfactants, soil suspending antiredeposition agents, water conditioners and optical brighteners in an alkaline base. The enhanced nonphosphate formula eliminates the need for a break or builder for most laundry applications and is effective over a broad range of temperatures and water conditions. Symplicity Built Detergent is compatible with the complete Betco laundry product line. Recommended use for all fabrics except wool and silk.